Designing Nudges

A step-by-step framework to designing behavioral interventions that work

Take it to the next level

If you’re reading this page, you’re probably already familiar with behavioral economics and nudging. You know about the power nudging has to change human behavior for the better, and have heard many examples of it in action. You’re probably curious to try it for yourself!

Our self-paced course will guide you in designing your own behavioral intervention: you’ll gain both the knowledge and concrete tools to design nudges for different situations you encounter at work or in your private life. The course workbook will help you design and test your nudge following our step-by-step BOOST model, while our videos and quizzes will guide you through the most cutting edge knowledge of the subject matter. Together, these will ensure you can design interventions that really work. Within days, you will be able to see your first nudge in action!

We’ve developed this course based on years of scientific research, our experience applying behavioral science in practice, and having trained hundreds of executives on behavioral economics. This online course allows behavioral science enthusiasts to take the next step and try out nudging in their environment!

This course is for you, if:

  • People and human behavior fascinate you; you love observing the world around you and asking questions
  • You understand the basics of what nudging is
  • You are excited about helping people make better decisions
  • You want a step-by-step guide how to design nudges that work in your context
And you are ready to take the next step in your journey of human understanding, to experiment with designing nudges that get people to act on their best intentions

Ready to influence decision-making and create change in human behavior?

This course will teach you how to:
  • Identify "nudgeable" situations and behaviors
  • Design and implement nudges that help people make choices that are better for them (and you)
  • Test the outcomes of your interventions
  • Create change in your work or private life - wherever there are people

"I took the Impactually Designing Nudges course last year and thought is was really great! Since then, I frequently use the learnings from the course as inspiration when working with our clients in process and product design." "

- Remo Bebié Gut, Behavioral Economist, Die Ergonomen Usability AG

"A good clear framework on how to apply BE - often that seems to be what's missing. The course was fantastic - enough info to set people on the right path, but not too much to get people overwhelmed with new info."

- Anonymous, Course Participant 2019

"I've been studying this subject for a few years now after reading "Nudge" by Richard Thaler and Cass Sunstein. I've been looking for a course on the subject for a while now and when I found yours, I just had to sign up! I aim to use my learnings to increase safe behaviors in the construction environment. I can't wait to continue! "

- Stuart, Institute of Safety and Health, Course Participant 2020

"The course was fantastic and certainly provided me with invaluable information, tools and resources to enhance my current skills. I look forward to future courses and literature from Impactually."

- Melissa C. Monney, Course Participant 2020

"I am enjoying the course, explanations of all the concepts are so simple and excellent! For some time now I'm exploring BE and trying to understand how to use it in my work (HR and Communications in a growing IT company). It's nice to feel like a part of a community here and I am taking a lot with me. :)! Also the resources on the Impactually website are very valuable for someone digging deeper into BE!"

- Mina, High-Tech Engeneering Center, Course Participant 2021

What do I get when I sign up?

Throughout this course, you'll learn how to use the REFINE matrix to identify the appropriate type of nudge, and follow the BOOST model to successfully apply it to your own challenge. You will get unlimited access to the online materials including 24 bite-size video lectures and accompanying quizzes and activities. In addition, the workbook, which you can fill out on the computer or print, will guide you in nudge design throughout the course and any time in the future. You can also receive a certificate showing that you have completed the course! You can preview some of the course videos below!

How much does it cost?

Our online training is 75 USD + VAT where it applies. The "enroll now" button shows you the price including VAT. Why so affordable compared to other courses? We want as many people as possible to be able to learn about behavioral science. Working at European Universities we believe that everyone should have access to the best education possible at the lowest possible price.

How long does it take to complete?

The course is designed to be self-paced. Your progress will depend entirely on the time you wish to invest and the nudge you want to develop.

Why should I take this course compared to courses that have 100s of case studies and 50+ hours of videos?

We include case studies and examples in the course, but no case study will be exactly like the challenge you are working with. From years of teaching experience, both at the university and in the business world, we know that a simple, but well-designed approach is the key to long-term success. Course participants email us years later to tell us how they are still using the BOOST model in their daily work. Our motto is: If you can't say it simply, then you don't understand it well enough.

Still unsure? Let’s make it easier.

If for any reason you’re not satisfied with our course, we’ll return your money, no questions asked.

The best thing about the course was learning a process that I can use again and again for different challenges.“

- Executive in our F2F training


By the end of this course…

  • You will be able to use behavioral science to overcome barriers that are hindering people from achieving their desired results
  • You’ll master our two exclusive frameworks, BOOST and REFINE
  • You’ll know how to choose the right intervention or nudge to fit your challenge, how to measure its effectiveness and how to scale it

Our Instructors

Dr. Christina Gravert

Our resident behavioral scientist Christina is an Associate Professor in Behavioral Economics at the University of Copenhagen. She has been researching decision-making for over 10 years, collaborating with local and national governments, non-profits, and private companies to run large-scale RCTs; and publishing her work in top academic and policy journals. She is an elected board member of the Society for the Advancement of Behavioral Science. At the university, she teaches the Master's level courses "Science of Behavior Change" and "Field Experiments". Christina is a TEDx speaker, keynote speaker and workshop leader on nudging for behavior change, and has trained hundreds of executives who implement her method to change behavior. Her work has been featured in Forbes, BBC, NTV, Foundr, Behavioral Scientist, and many Scandinavian news outlets. In 2020, Forbes called her one of "10 Behavioral Scientists you should know".

Christina fell in love with behavioral economics when she first read Predictably Irrational by Dan Ariely. Little did she know that less than a year later she would be sitting in a hammock in Dan’s office, and eating Korean Tacos with Richard Thaler in downtown Chicago.

Nurit Nobel

Before co-founding Impactually, Nurit was a management consultant, advising Fortune 500 corporations in marketing and strategy; among other things, she worked with one of Europe’s largest telecom companies to reposition their global brand strategy, based on consumer understanding. She now uses this know-how to influence human behavior toward better decision making, and regularly trains executives on behavioral economics. Nurit also has a Masters in Social Psychology from LSE, and is currently a PhD candidate in Decision-Making and Economic Psychology at Stockholm School of Economics.

Nurit frequently uses nudging in her own life. She's found that some types of nudging work really well on her 3-year-old, but her newborn's decision making is harder to influence.

About Us

Impactually is a behavioral science consultancy founded in Stockholm in 2017 to bring cutting-edge behavioral research out of the lab and into the real world where it can be used to create societal and business impact.

We’ve worked with a range of clients across different sectors, industries, and countries, from governmental agencies and non-profits, to leading retailers and banks. If you want to learn more about us and our work, go here.

Course Curriculum

Enroll now for $75 + VAT (where it applies) and take the first step towards applying behavioral science in your personal life or work!

Still have questions about the course?

Email us at [email protected] and we’d be happy to clarify.

Get started now!